Production Features of the LEGO Company History

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A variety of different production features have benefited the Lego company throughout its development. These features have allowed Lego to develop some of the most loved toys in the world. These features include the creation an exclusive interlocking mechanism and the use of plastic instead of other materials. These distinctive features helped the company become the leading toy maker in the world.

The 1960s saw the company continue to grow rapidly. A major shift occurred when Godtfred Kirk Christiansens’s cousin Dagny Holm, joined the company as a model builder. Dagny had a knack for creating large-scale models and worlds that were displayed in the showroom. This was an effective way to show the possibilities of the LEGO bricks and also to entice youngsters.

In 1971, the LEGO system began to expand with the addition of furniture pieces and dollhouses. In 1972, the system was further expanded by the addition of ships and boat sets that featured floating hull pieces. The 1960s also saw the company expand internationally with sales in North America through a licensing agreement with Samsonite.

In the 1990s and 1980s, the company continued to grow, diversify, and modernize. This was reflected in the establishment of a research and development department that has helped keep the LEGO system at the top of its game in terms of innovations. The introduction of themed sets allowed users to create specific models without having to figure it out on their own. This was the first step into more complex building and allowed children to get more hands-on experience using Legos.

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